Visualization has one main purpose: to simplify problems. Increasingly, data comes with unseen velocity, variety, and volume. Without some layers of abstraction, such as visuals, it has become hard to use the data, extract key information, and communicate them effectively.
That is why data visualization has become a must-have skill for all managers who are overwhelmed by the amount of available data. This is the meaning of Business Intelligence.
Everyday Dataviz for better decision-making.
What most managers do today is to plot different graphs and charts from a spreadsheet into a presentation.
Recent software such as Tableau and Power BI, have made it easier to make data talk: it is simpler than ever to explore, analyze, visualize and share data insights. This action is purely descriptive and data-driven; it helps managers understand what is going on and make more informed decisions.
But data visualization can have another objective for managers: to generate new ideas or illustrate them. Those purposes are present in the process of Design Thinking.
Visualization in the process of Design Thinking: embrace new ways to visualize data for idea illustration and generation.
Idea illustration clarify complex ideas by drawing on our ability to understand metaphors (trees, bridges) and simple design conventions (circles, hierarchies).7
For idea generation, the objective is to quickly gather many different points of view and approaches, before picking one and working towards refining it.
For both of these methods, data and visuals are key. They offer new ways to understand how the business works and can help to solve complex managerial challenges.
But what exactly is Design Thinking?
Design Thinking is a methodology used to solve complex business problems. It requires a human-centered mindset and encourages you to put yourself in the shoes of the user to better understand its needs.
Why should leaders use this methodology? Because as consumers gain access to unprecedented amounts of information, they face thousands of purchase options, and have adopted higher expectations. More than ever, it is key to build products that are user-friendly and enable a pleasant user experience. In short, companies need to focus on user-centricity.
The process of Design Thinking goes through 5 different steps:
Design Thinking enables companies to switch their focus from the business and the product to the user and their needs.
Ultimately, it helps to compete on a new dimension: customer experience.
Throughout those 5 steps, data supports and understands customer needs, brings insights, and helps companies to make better decisions.
“The S&P 500 companies that invested most into design processes, capabilities, and leadership over the past decade outperformed the rest of the index by 211 percent ” 8
• Low-cost prototyping
• Reduces the risk associated with a new launch
• Inspires employees
• Helps discover new needs
• Helps increase motivation at work
• Leverages group thinking and destroy interdepartemental barriers
• Leads to simpler solution (saves time and money for more intuitive solutions).